After looking at JMB and the Helvetica documetary I wanted to look at designers still using helvetica but in a different way, with different reasons and 50 years on from when JMB started so I chose Experimental Jetset. Below is their section from the Helvetica film explaining their approach to the typeface but I was more interested in their reasons behind why they still used helvetica as an important aspect within their visual language and their take on modernism:
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment